Movie Poster EssentialsI have already mentioned that I think intrigue is an important factor
but there are also others factors particularly if the poster your designing isn’t something you can easily add intrigue to.
- Memorable
Like a good logo design a poster should be something that you remember. - Striking
It often helps to add a key point that catches the viewers eye and pulls them in and it also helps that it is a unique design. - Concise
The poster should communicate the message clearly with good typography. - Intrigue
As mentioned previously this double take approach does wonders. - Informative
It is important to get the key details across like the title, date and possibly the actors. Along with making sure this information is laid out ordered and logical. - Space
There are a lot of action blockbusters which try to squeeze as much as possible into the design and for some this approach does work but requires more work to make it effective in order to focus your eyes correctly on what is being presented (usually done like Eagle Eye where the colours break up the 2 actions scenes and it still comes across as an effective message). Though, for the more artistic designs, a good amount of spacing works wonders. - Audience
Make sure you think about your target audience when you are preparing your design.
